Monday, 26 January 2009

What Teenagers Want

video

This is the first edit of some of the material we shot over the summer of 2008 in Bremen, Germany and Darlington, England. It establishes for the first time the feel and direction of the film project. Beauty and the Bike takes as its starting point the way teenage girls see cycling in both countries. Rather than dismissing British teenagers' attitudes towards cycling as "uncool", we ask "why are attitudes so different"?

For policy makers, parents and cycling professionals in the UK this is an opportunity to learn from successful European cycling cultures - and perhaps to admit that the British approach to developing cycling infrastructure is not simply unattractive, but unsuitable, for many potential cyclists.

As further edits are produced, these will be posted here.

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